What was the last online video you watched? If the results of a recent Advertising.com survey are any indication, you probably indulged in a clip or two of the latest news. (Perhaps a video version of the interrogation of a certain former Idaho senator?)
On top of that, you probably got hit with a video ad and thought to yourself, “It sure would be nice if this ad were shorter.”
If so, then you’re in very good company, at least according to the survey.
To make it brief: The survey showed that 62 percent of respondents went online to watch news video (as opposed to movie trailers, music videos, and amateur user-generated content). Perhaps not surprisingly, the survey found that 63 percent of respondents felt “shorter ads would make the experience more pleasurable.”
If only everything in life could be shorter and more pleasurable. Well, maybe not everything.
For some great analysis of the survey results and their implications on the web ad industry, check out this piece on the marketing news site, Clickz.
Filed under: R&D, advertising, news | Leave a Comment
Yahoo! News- An error has occurred; the feed is probably down. Try again later.
No Responses Yet to “Web video watchers dig news, diss long ads”