NBC pulls out of iTunes
With its new fall lineup just around the corner, NBC has said it won’t renew its contract with Apple to sell shows on iTunes.
Sources told the New York Times that videos already being sold online won’t be pulled “for several months,” at least not until the contract runs up in December. That means fans of “Battlestar Galactica,” “The Office,” and “30 Rock” better act quickly and buy soon before NBC changes its mind.
The cause of the breakup, according to NYT, revolves around NBC’s desire to install stricter DRM measures on its content, as well as frustration over show pricing that NBC execs claim heavily favor Apple. (Hmmm, you think?)
This move hits Smaller Screen pretty hard. Having downloaded entire seasons of “The Office,” “30 Rock,” and “Heroes” from NBC’s iTunes store, and with so much interest in the network’s new fall shows, we just hope NBC gets this all sorted out quickly.
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