What’s in a name? Don’t look to NBC Universal or News Corp. for answers. The two media conglomerates, who teamed up five months ago to launch what is basically a higher-end version of YouTube, unveiled the name of their web effort today, and it goes by the name of “Hulu.”

Will “Hulu” earn a spot on the list of Internet memes? We’ll have to wait and see: Hulu won’t launch its limited-membership test site until October.



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